Million Dollar YouTube Stars

YouTube has over a billion users and has launched in 88 countries, with accessibility to 76 different languages. YouTube was launched in 2005 and the video platform has since taken off. Last year YouTube’s head of content reported the platform has seen 50% growth annually, (Beck, 2015). YouTube features all types of content from product reviews to daily vlogs. The popularity of YouTube and its content has also launched the career of proclaimed “YouTube Stars”.

“YouTube has transformed the way people watch video. The shift from passive consumption of content to active engagement with that content — and the creators producing it — has enormous implications for entertainment, branding and behaviour. To find success on YouTube, established names in the YouTube universe have plenty of guidance and advice to inspire individuals and brands alike.” (Think with Google. 2015).

YouTube star not only garner millions of videos, but those views translate to dollars. YouTubee make money from ads, sponsored content, and viewer donations. Of all the YouTube creators, there are the top 3 YouTube making millions in 2015.

• PewDiePie: $12 million

Subscribers: 48M
# of Videos: 2K+

• Smosh: $8.5

Subscribers: 22M
# of Videos: 700+

• Fine Bros ENT/ React

Subscribers: 20M
# of Videos: 1.5K+

 

The money YouTube stars are being in is proof that YouTube is more than is a storage platform for video content, it is also a business.

Do you have a favorite YouTube star or channel?

Sources:

Beck, M (2015, Feb 18). YouTube Says Growth Is Still Strong Despite Push From Facebook. Marketing Land. Retrieved from http://marketingland.com/youtube-says-growth-still-strong-despite-push-facebook-118890

Statistics. (2016). YouTube. Retrieved from https://www.youtube.com/yt/press/statistics.html

Berg, M. (2015, Nov 2). The World’s Highest-Paid YouTube Stars 2015. Forbes. Retrieved from http://www.forbes.com/sites/maddieberg/2015/10/14/the-worlds-highest-paid-youtube-stars-2015/#49a6e61e542c

“Dude, Where’s My Post?”: The Woes of Social Media Algorithms

Have you noticed that there are certain people you follow on social media who posts you see all the time? Have you noticed that there are people whose posts you rarely see? The reason for this is social media algorithms.

What are social media algorithms?

In technical terms, “An algorithm is a step by step method of solving a problem. It is commonly used for data processing, calculation and other related computer and mathematical operations.” (Techopedia, 2016). Social media platforms with algorithm-based news feeds takes into consideration various metrics and your interaction on the platform to decide in what order you content in on your feed.

What social media platforms are using algorithms?

Facebook and Instagram use algorithms.

Facebook adapted the algorithm system early on, the network wanted to give users the ability to see post that mattered rather than seeing useless content based on chronological order.

Factors that influence this algorithm, and whether you appear on someone’s newsfeed:

• How often have you interacted with this type of post?
• How often have you and everyone else hidden this type of post?
• The level of engagement that page and post has received.
• The performance of each post among users that have already viewed it.

Recently Instagram, who was purchased by Facebook, has converted to the algorithm system. Instagram claims that the algorithm was the best option as the app continues the grow and it because harder to see the post that are important to you. There are a lot of people who aren’t happy with the change. I logged onto Instagram today and the first post I see is post a follower posted 1 day ago. I like to get on Instagram and see fresh content, I want to see what people are posting in the moment.

Factors that influence this algorithm, and whether you appear on someone’s newsfeed:

“The posts are ordered non-chronologically. Instead, Instagram’s new algorithm will be taking into account a post’s timestamp, your historical interactions with the user who shared it, and how interesting it thinks you’ll find the post. The more amped the algorithm thinks you’ll be about a pic, the higher up the pic will be in your feed.” (Foley, 2016)

Advice on Cheat the System:

Utilize the alerts/notification capabilities of platforms and interact with profiles you want to see the most. In my opinion, the system has pros and cons. Check out the details of your favorite social networks work and try and make the best out of a technical situation.

What has been your experience with algorithms? Comment below

Sources:

Agrawal, A. (2016, Apr 20). What do social media algorithms mean for you? Forbes. Retrieved from http://www.forbes.com/sites/ajagrawal/2016/04/20/what-do-social-media-algorithms-mean-for-you/#2797bed8895f

Foley, M. (2016, Jun 6). How does the new Instagram feed work? Your timeline will be determined by a few different factors. Bustle. Retrieved from http://www.bustle.com/articles/165076-how-does-the-new-instagram-feed-work-your-timeline-will-be-determined-by-a-few-different

Everybody is Listening, Are You?

Podcasts were introduced introduced in the early 2000s, however recently users listening in America has taken has taken off.

What is a Podcast?

Audio files made available through the internet and various apps. Podcast are presented in episodic forms. Podcast topics vary from parenting to entertainment, from career advice to money management, there is a podcast about everything.

Fun Fact: The word podcast comes from the availability of the audio files on iPods (iPod + Broadcast = Podcast)

Although podcast have been available since the early 2000s, and some refer to podcast as the off spring of talk radio, listenership of podcast has increased 75% since 2013. This growth in listeners has been greatly attributed to increased use of mobile devices. “The rise in podcast consumption over the past two years correlates with an even larger shift in HOW podcasts are consumed. Circa 2014, most podcasts were being listened to on a computer, which restricts consumption windows,” (Baer, 2016). Statistics show that 64% of podcasts are being listened to on a smartphone or tablet. “Listeners gravitating toward podcasts on the go opens up many more opportunities for consumption, including in the car, at the gym, and other computer-free environments.”

Since 2013 I have been an avid listener of podcast. For my listenership was driven by friends suggesting shows having the app directly on my iPhone. It has been interesting watching the growth of podcast and how it is becoming a viable form of emerging media. Today, podcasters run ads on their shows, sell merchandise and host live shows. The podcast industry is BOOMING ! I listen to at least 5 podcast episodes a week and I am always looking to add more shows to my library.

Do you listen to podcasts? If so, what do you like most about this form of media?

 

Baer, J. (2016). The 5 Key 2016 Podcast Statistics. Convince and Convert. Retrieved from http://www.convinceandconvert.com/social-media-measurement/the-5-key-2016-podcast-statistics/

Starak, Y. (2016). What is a Podcast? Entrepreneurs Journey. Retrieved from https://www.entrepreneurs-journey.com/230/what-is-a-podcast/

Where Social Media Meets Culture: Black Twitter

According to article entitled “African Americans and Technology” it was found that 73% of African American are internet users and of those users 22% are Twitter users. Twitter is a diverse platform that caters millions of users, but for African Americans this platform is a unique part of emerging media.

Twitter was created in 2006 around the time another platform was dominating the social network realm (Remember Myspace?). However, it wasn’t until 2009 when Twitter became popular among the masses. This was my senior year of High School and can still remember my early days of using Twitter. The message bar on the Twitter sites asks “What are you doing” and I’d reply with just that “I’m on my way home from school”, I followed friends and strangers and it was just a place for me to say what I had to say in less than 140 characters. Today, Twitter is billion-dollar platform used to meet new people, advertise and break news. For African American users Twitter to gain a since of community in the space of Twitter donned #BlackTwitter.

“Black Twitter is a force. It’s also not particularly well understood by those who aren’t a part of it. The term is used to describe a large network of black Twitter users and their loosely coordinated interactions, many of which accumulate into trending topics due to the network’s size, interconnectedness, and unique activity,” (Ramsey, 2015).

Interview with a #BlackTwitter user:

@ChillWill27
Following: 274 Followers:567
User since: April 2009

What does #BlackTwitter mean to you?

As an African African Black Twitter is place for me to talk and joke with people who look and talk like me. It feels like Black Twitter is sacred place where everyone is allowed, but they may not “get it”.

When did you realize #BlackTwitter was a thing?

It always felt like a community, but I didn’t realize it until I saw media outlets like BuzzFeed use jokes and tweets from Black Twitter to create content, jokes and hashtags created from Black Twitter go viral all the time.

What is your favorite part of #BlackTwitter?

The sense of community and the fact that I can get on Twitter and know I am not alone in my life experience as an African American. When someone does something wrong to offend our culture we stand together point it out. For example, the #BlackLiveMatter movement there have been so many events in the world that might have gone unnoticed if it wasn’t for Black Twitter using our voices to make it national news.

Black Twitter is place where users can laugh, connect and spark serious conversations. African American consumers are online and using platforms in ways the strengthen the community. Black Twitter is only a segmented part of Twitter, but an area that should not go unnoticed.

References:
Carlson, N. (2011, Apr 13). The real history of Twitter. Business Insider. Retrieved from http://www.businessinsider.com/how-twitter-was-founded-2011-4

Mcdonald, S. (2014, Jan 20). Black Twitter: A virtual community ready to hashtag out a response to cultural issues. Washington Post. Retrieved https://www.washingtonpost.com/lifestyle/style/black-twitter-a-virtual-community-ready-to-hashtag-out-a-response-to-cultural-issues/2014/01/20/41ddacf6-7ec5-11e3-9556-4a4bf7bcbd84_story.html

Smith, A. (2014, Jan 6). African Americans and Technology Use. Pew Internet. Retrieved from http://www.pewinternet.org/2014/01/06/african-americans-and-technology-use/

What’s Emerging in Media?

In 1999 had you asked Gen-Xers if they thought their children would be consumed with the internet and connecting with strangers all around the world they would probably said no. However, if you would have asked if they thought their children would be newspaper subscription owners they could have probably have said yes. According to Pew Research Center “In 2015, the newspaper sector had perhaps the worst year since the recession and its immediate aftermath. Average weekday newspaper circulation, print and digital combined, fell another 7% in 2015, the greatest decline since 2010”. While print newspaper circulation continues to decline, users of social media platforms continue to grow.

This how media is consistently changing and new media continues to emerge.

What is emerging media?
In a simple statement, emerging media is the evolution of traditional media. Traditional media is media outlets that have been used in the marketing communications world for years like TV, radio, newspaper and magazines. Emerging media is what is growing from traditional media, it is the future. New media includes interacting in the digital landscape, online communities, social networks, mobile streaming and online streaming. A decade ago you could only view broadcasts and advertise on TV, today that all can take place on YouTube.

With that being said it is important to pay attention what is going on, the world of media continuously advancing as were introduced to new ways to receive and deliver messages.

What is your opinion on emerging media? Do you have a favorite form of traditional media that you like more than new media?   

Reference:

Chaffey, D. (2016, Aug 8). “Global social media research summary 2016. Smart Insights”. Retrieved from http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

Holcomb, J. Mitchell, A. (2016, Jun 15). “State of the News Media 2015”. Pew Research Center. Retrieved from http://www.journalism.org/2016/06/15/state-of-the-news-media-2016/