On September 7th, 2016 Apple hosted it’s highly anticipated Apple WWDC 2016 Keynote. The annual keynote is always fully of announcements that send technology lovers and consumers into an electronic frenzy. Apple announced updates to the Apple TV, the Macbook and Apple Watch, but the whatever one was looking forward was what they had to say about their best-selling product, the iPhone.
Apple unveiled the 7th generation iPhone. The iPhone came with a host of upgrades including new design, new colors, more storage, water resistance and improved battery-life. But, there is one feature that stood out among them all. The removal of the headphone jack. Yes, apple removed the headphone jack. They removed the jack presented AirPods the world, their wireless earbuds.
“Apple today introduced AirPods, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone and Apple Watch. Advanced sensors know when you are listening and automatically play and pause your music. Using Siri, AirPods allow you to access your favorite personal assistant with just a double tap. This revolutionary experience is enabled by the new ultra-low power Apple W1 chip, which enables AirPods to deliver high-quality audio and industry-leading battery life in a completely wireless design. AirPods will be available starting in late October.” (Apple, 2016).
Consumers had quite a reaction online to the announcement. The consensus seemed to be why change things when regular headphones worked just fine. Here are what consumers took to Twitter to express:
What are your thoughts on AirPods?
Sources:
Cnet. (2016, Sept 7). Jet-black Apple iPhone 7 is here with a water-resistant body, better cameras, 256GB capacity — and no headphone jack (hands-on). Retrieved from http://www.cnet.com/products/apple-iphone-7/preview/
Apple. (2016, Sept 7). Apple reinvents the wireless headphone with AirPods. Retrieved from http://www.apple.com/newsroom/2016/09/apple-reinvents-the-wireless-headphones-with-airpods.html